Rich Products recently hosted a “Future of Fresh Bakery LIVE: Cookie & Donut Craze” webinar highlighting how these two categories are driving growth in fresh bakery. In the article, Bill Heiler, senior manager, customer marketing and Rachel McCrane, director, in-store bakery & deli marketing share how cookies and donuts deliver “affordable indulgence” and versatility, with opportunities to innovate through seasonal flavors, variety packs, and eye-catching presentations.
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