Rich’s Expert Weighs In on Growing Demand for Portion-Controlled Treats
Bill Heiler, Senior Customer Marketing Manager, was recently featured in Supermarket Perimeter, sharing insights on the growing consumer demand for portion-controlled bakery items. In the article, Bill discusses how today’s consumers are seeking more than smaller desserts. They’re looking for memorable experiences, global flavor inspiration and opportunities for discovery in approachable formats. He also highlights how portion-controlled treats can drive trial, encourage repeat purchases and support the growing trend of affordable indulgence.
Read the full article: Why Smaller Treats Are Having a Big Moment
