As technology and social media grow ever more influential in shaping consumer preferences, cake trends are evolving fast. Supermarket Perimeter reports that labor constraints in in-store bakeries are pushing retailers to lean on tech solutions for cake ordering, design, and production.
Supermarket Perimeter
Katelyn MacKrell, associate customer marketing manager, shares the ways we are watching these shifts closely and innovating to stay ahead—exploring digital ordering platforms, automated decoration tools, and social-media-inspired flavor launches that resonate with today’s cake shoppers.
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