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Bakers target new pie opportunities to expand margins

September 21, 2026

Baking Business highlights Rich’s perspective on the growing demand for smaller-format desserts, featuring insights from Emma Kelchlin, director of Rich’s desserts category business unit. The article explores how convenient, ready-to-serve desserts can help retailers deliver value, reduce waste and meet consumer demand for smaller portions and new indulgent experiences.

Read more about the trends driving growth and innovation in the dessert category.

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