At the 2025 International Dairy Deli Bakery Association (IDDBA) conference, Bill Heiler, senior manager of customer marketing, particpated in a panel discussion moderated by Sarah Weise, chief executive officer, Bixa, and featuring Greg Hilborn, senior director, fresh procurement, Loblaw Companies; Buddy Valastro, founder, The Cake Boss; Karri Zwirlein, director of bakery, deli and prepared foods, Tops Market; and Matthew Barry, global insight manager, food, Euromonitor International, discussing the ways bakery meets consumers’ needs to indulge and satisfy emotional needs.
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