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National Donut Day: promotion ideas, consumer insights

May 7, 2025

Rich Products is celebrating National Donut Day with fresh insights into consumer preferences and innovative promotion ideas. According to a recent survey, 68% of consumers enjoy donuts as a daytime snack, with 56% purchasing them at least once a month. Bill Heiler, senior manager, customer marketing, suggests offering a variety of donut options, including on-the-go donuts in a cup and mini donuts, to cater to these preferences. These insights provide valuable guidance for retailers and foodservice operators looking to capitalize on the enduring popularity of donuts.

 

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